Excerpt from 13 Ways Businesses Can Use SEO & Marketing to Combat Coronavirus Impact, by Miranda Miller
If you’re doing anywhere between $1 and $5 million in sales per year you should be spending 7-8% of gross revenue on advertising and marketing, according to the U.S. Small Business Administration. I’ve worked with high-growth companies budgeting 10-12%, but for maintenance 7% is a bare minimum.
This means for every $100,000 in gross revenue, you should have at least $7,000 earmarked for advertising and marketing per year.
It is critical that you maintain at least this level of marketing investment throughout the Coronavirus pandemic.
If you cannot afford to grow right now, so be it. If it makes sense to cut back on some paid advertising for the time being (say, for example, your employees can’t come in to serve customers so there’s no point right now in attracting them to your location), then that’s a logical decision to make. SEO and inbound marketing are a long game, however.